<%-- Declare the core library --%> <%@ taglib uri="/WEB-INF/tld/c.tld" prefix="c" %> <%-- Save data with html tags --%> <c:set var="msg" value="hi <b>John</b>!" scope="page" /> <%-- Show the value after translating special characters --%> <c:out value='${msg}' /> <%-- Show the value without translating special characters --%> <c:out value='${msg}' escapeXml="false" />